Smoothie King Re-Launches “The Activator” Smoothie to Support Lean Muscle Mass and Hydration Post-Workout

NEW ORLEANS, (February 7, 2017) — Smoothie King Franchises, Inc., the leading smoothie franchise company with more than 800 stores worldwide, has announced the re-launch of “The Activator” smoothie that is geared toward guests who are looking to activate their tone in 2017.  “The Activator,” which re-launches system-wide on February 13, is blended as a post-workout smoothie to help repair and promote lean muscle, help guests stay hydrated, and keep guests feeling fuller longer.

“The Activator is Smoothie King’s go-to smoothie for circuit training and body toning,” said Mitchell Grittman, Food Scientist for Smoothie King.  “It is an ideal post-workout meal, containing the optimal protein you need to help tone and strengthen muscles with naturally-hydrating fruits and coconut water.”

The Activator smoothies are blended with at least 23g of new, high-performance Gladiator® Complete Protein and will come in four different flavors:

Strawberry Banana

Coconut Water, Strawberries, Bananas, Vanilla Gladiator® Protein

Blueberry Strawberry

Coconut Water, Strawberries, Blueberry Juice Blend, Strawberry Gladiator® Protein


Coconut Water, Bananas, Apple Juice, Pineapple, Vanilla Gladiator® Protein


Coconut Water, Bananas, Chocolate Gladiator® Protein, Protein Blend, 100% Cocoa

“Between New Year’s Day resolutions and spring break time, it is the ideal time for guests to start adding The Activator to their daily routine,” added Grittman.   For more information, visit your local store or visit

About Smoothie King Franchises Inc.

Smoothie King Franchises, Inc. is a privately held, New Orleans-area-based franchise company with more than 800 units worldwide. By creating each smoothie with a purpose, Smoothie King makes it simple and pleasurable for guests to achieve their individual health goals as part of a low-calorie diet and regular exercise routine. The franchise also offers a number of nutritious retail products, including sports beverages, energy bars, vitamins, supplements and more. or; engage on Facebook at; follow on Twitter at


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